Launch 9

A shoe that feels light and speedy adds fun to every mile. So we made the Launch 9 with streamlined materials and a forefoot design that propels you forward on race day or everyday runs

Best for

• Feeling quick
• Responsive ride
• Quick transitions

Features

• Lightweight cushion
• Responsive transitions
• Extra breathable
• Added reflectivity

Sometimes more really is better

Increased lightweight cushioning

We've added more BioMoGo DNA cushioning for a dynamically responsive ride.

• Midsole stack height increased by 2mm to provide more responsiveness.
• BioMoGo DNA foam cushioning adapts to your unique gait, weight, and stride to deflect impact away from your body.
• BioMoGo DNA foam cushioning adapts to your unique gait, weight, and stride to deflect impact away from your body. Our cushioning technologies all start with DNA because they react to your unique stride.

Onto your next stride — quickly

Responsive transitions

Redesigned midsole and Green Rubber Outsole help your foot move quickly from heel to toe.

• Green Rubber earned its name because it's made out of silica instead of petroleum, making it a more sustainable material.

Built-in breeze

Enhanced breathability

Reengineered upper features Creel Warp mesh, designed to be extremely light and breathable.

Origin stories: the Launch

Famous — or infamous? — for bold colors and eye-catching styles, the Launch was introduced in the spring of 2009 as a lightweight neutral trainer with a little extra softness. The name was inspired by our Hanson's pro team, who would meet at a boat launch to start workouts around a lakefront path. Despite a brief absence from 2012-2014, the Launch was so loved that in 2015, after a vocal group of runners called for the shoe's return, we introduced the Launch 2.

The Launch continues to keep runners moving fast and light on their feet, now with the option of support.