Launch 8

Looking for lightweight speed? With new, lighter cushioning, the Launch 8 offers a fast, fun ride without sacrificing softness or durability

Best for

• Roads
• Everyday runs
• Speed workouts

Features

• Lightweight cushion
• Quick transitions
• Extra breathable

Comfort at high speed

Lightweight cushioning

Our dynamic BioMoGo DNA midsole provides the cushioning you need without weighing you down.

• BioMoGo DNA cushioning adapts to your stride, weight, and speed to help reduce impact on your joints.
• Our cushioning technologies all start with DNA because they react to your unique stride.

Keep up your momentum

Quick transitions

Air-injected rubber at the front of the outsole grips the surface and propels you forward.

• We use air-injected rubber because it’s lighter and more flexible than traditional rubber.
• Quick transitions help reduce your ground contact times, keeping your stride quick and efficient.

Built-in breeze

Extra breathable

A new air mesh upper helps you stay cool while providing a snug-yet-secure fit.

• Did you know that air mesh can be key in wicking away sweat and preventing blisters?

Origin stories: the Launch

Famous — or infamous? — for bold colors and eye-catching styles, the Launch was introduced in the spring of 2009 as a lightweight neutral trainer with a little extra softness. The name was inspired by our Hanson's pro team, who would meet at a boat launch to start workouts around a lakefront path. Despite a brief absence from 2012-2014, the Launch was so loved that in 2015, after a vocal group of runners called for the shoe's return, we introduced the Launch 2.

The Launch continues to keep runners moving fast and light on their feet, now with the option of support.